Privacy Policy

1. Introduction

Effervescent Plow ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website effervescent-plow.com and use our services.

2. Information We Collect

Personal Information

We may collect personal information that you provide directly to us, including:

• Name and contact information (email address, phone number)
• Professional information and correspondence
• Information submitted through contact forms and newsletters
• Any other information you choose to provide

Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device and usage patterns:

• IP address and location data
• Browser type and version
• Pages visited and time spent on our site
• Referring website addresses
• Device information and screen resolution

3. How We Use Your Information

We use the information we collect for various purposes, including:

• Providing and maintaining our services
• Responding to your inquiries and requests
• Sending newsletters and marketing communications (with consent)
• Improving our website and services
• Complying with legal obligations
• Protecting our rights and preventing fraud

4. Legal Basis for Processing (UK GDPR)

We process your personal data based on the following legal grounds:

• Consent: When you have given clear consent for specific processing activities
• Contract: When processing is necessary for the performance of a contract
• Legal obligation: When we must comply with legal requirements
• Legitimate interests: When processing is necessary for our legitimate business interests

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. Our cookie policy provides detailed information about:

• Types of cookies we use
• Purpose of each cookie category
• How to manage your cookie preferences
• Third-party cookies and analytics

You can manage your cookie preferences through our cookie management system or your browser settings.

6. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

• Service Providers: With trusted third parties who assist in operating our website and business
• Legal Requirements: When required by law or to protect our rights
• Business Transfers: In connection with mergers, acquisitions, or asset sales
• Consent: When you have given explicit consent for sharing

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure.

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Contact form submissions are typically retained for 3 years, while newsletter subscriptions are maintained until you unsubscribe.

9. Your Rights (UK GDPR)

Under UK data protection law, you have the following rights:

• Right of access: Request copies of your personal data
• Right to rectification: Request correction of inaccurate data
• Right to erasure: Request deletion of your data
• Right to restrict processing: Request limitation of data processing
• Right to data portability: Request transfer of your data
• Right to object: Object to processing of your data
• Rights related to automated decision-making: Protection from automated profiling

To exercise these rights, please contact us using the information provided below.

10. International Data Transfers

Your information may be transferred to and processed in countries outside the UK. When we transfer data internationally, we ensure appropriate safeguards are in place to protect your information in accordance with UK data protection standards.

11. Children's Privacy

Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided personal information, please contact us immediately.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. You are advised to review this Privacy Policy periodically for any changes.

13. Contact Information

If you have any questions about this Privacy Policy or our data practices, please contact us:

14. Data Protection Officer

For data protection inquiries, you may contact our Data Protection Officer at:

Email: [email protected]

15. Supervisory Authority

You have the right to lodge a complaint with the UK's supervisory authority:

Information Commissioner's Office (ICO)
Website: ico.org.uk
Helpline: 0303 123 1113